PUSH.CA Logotype
Identity
Conceptualized but altered and finished by One Method Inc.
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During my internship, I had the opportunity to work with great designers and clients. One client that I spent the most time working on logotypes for was Bell Canada. They were in the midst of launching a new snowboarding and skateboarding community called - Push. At the time there was a small complication buying the domain they wanted so we designed for two "different" identities - PUSH and PUSHFWD.
Bell Canada wanted a logotype that would push boundaries and be received well within their target audience. They made it clear that they wanted to stay away from the graffiti look so I looked to other avenues for inspiration. Below are some rejected identity proposals, but one that was eventually realized after I had left. Elements were added and tweaked slightly, but ultimately retained my original concept and typography.
The logo can be seen on billboards on the way to any ski resort.
Identity
Conceptualized but altered and finished by One Method Inc.
_
During my internship, I had the opportunity to work with great designers and clients. One client that I spent the most time working on logotypes for was Bell Canada. They were in the midst of launching a new snowboarding and skateboarding community called - Push. At the time there was a small complication buying the domain they wanted so we designed for two "different" identities - PUSH and PUSHFWD.
Bell Canada wanted a logotype that would push boundaries and be received well within their target audience. They made it clear that they wanted to stay away from the graffiti look so I looked to other avenues for inspiration. Below are some rejected identity proposals, but one that was eventually realized after I had left. Elements were added and tweaked slightly, but ultimately retained my original concept and typography.
The logo can be seen on billboards on the way to any ski resort.
The above proposal was initially rejected, but conceptually selected afterward and manipulated.
